Privacy Policy

HealthOptionsPath.com is owned and operated by Leads360 LLC ("we," "us," "our"). We are a private company not connected with or endorsed by the United States government or the federal Medicare program. We connect consumers who request information about Medicare plan options with licensed insurance agents or approved insurance partners.

This Privacy Policy explains how we collect, use, disclose, and protect information submitted through the website and related communication channels. It applies to this website and to the phone and text contact that follows from a request you submit here.

Information we collect

Information you give us

• Your first and last name
• Your ZIP code
• Your telephone number, and your email address (optional)
• Your age range, whether you are enrolled in Medicare Part A and Part B, and whether you receive Medicaid or state medical assistance
• The consent choices you make, and the exact consent wording displayed to you at the moment you submitted

We do not ask for health conditions, prescriptions, diagnoses, income, or Social Security numbers on this website. If a form on this site anywhere appears to request that information ever, do not provide it and contact us at [email protected].

Information collected automatically

• IP address, browser type and version, device type, and operating system
• Pages viewed, time on page, referring URL, and any campaign or source parameters in the link you arrived through
• Interaction data including mouse movement, clicks, scrolling, keystroke timing (not keystroke content), and form field focus
• Cookies and similar technologies as described below

Consent certification and session recording

This is the part of our data practice most people are not told about clearly, so we are stating it plainly.

When you use the form on this site, third-party consent-certification services — TrustedForm (operated by ActiveProspect) — create a certified record of your visit. That record captures the page as it appeared to you, your interactions with it, and the exact consent language displayed at the moment you submitted the form.

We use this for one purpose: to prove that consent was actually given, freely and with the disclosure in front of you. It protects you against being contacted on the basis of consent you never gave, and it protects us against the same claim.

• The certificate and its underlying session record are hosted by the certification provider, not by us.
• We store the certificate reference, the consent text as it was rendered to you, a timestamp, your IP address, your browser user agent, the page URL, and the state of each consent checkbox.
• We may share the certificate with the licensed agency that receives your request, so that agency can independently verify consent before contacting you.
• These services operate under their own privacy policies. See ActiveProspect's policy for TrustedForm.

How we use your information

• To connect you with a licensed insurance agent, which is the service you requested
• To verify and document your consent to be contacted
• To screen your number against federal and state Do Not Call registries and litigation-risk lists before any call is placed
• To respond to questions, requests, and opt-out instructions you send us
• To detect and prevent fraud, abuse, and fraudulent form submissions
• To measure which campaigns and pages perform, in aggregate
• To meet legal, regulatory, and record-retention obligations, including those imposed by CMS on marketing to Medicare-eligible individuals

We do not use your information to make automated decisions that produce legal or similarly significant effects about you.

Who receives your information

The licensed agency named in your consent

When you check the consent box and submit the form, your information is transmitted to the single licensed insurance agency named in that consent language. That agency, and the licensed agents working under it, will contact you.

One named recipient. We do not sell your information to a list of unnamed "marketing partners," and we do not transfer consent you gave to one entity across to another. If you were contacted by a company that was not named in the consent you gave on this site, please tell us at [email protected] so we can investigate.

Service providers

We use vendors who process data on our behalf under contract, including website hosting, consent certification, telephone and messaging platforms, customer relationship management, and Do Not Call and litigation-list screening. They may use your information only to perform services for us.

Legal and protective disclosures

We may disclose information where required by law, subpoena, or regulator request; to establish or defend legal claims; or to protect the rights, property, or safety of any person.

Business transfers

If Leads360 LLC is involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction, subject to this policy.

Cookies and tracking technologies

We use cookies and similar technologies for site operation, security, consent certification, and performance measurement. Depending on configuration, some may be used for advertising attribution.

Most browsers let you block or delete cookies through their settings. Blocking cookies may prevent parts of this site from working.

Your privacy rights

Depending on where you live, you may have some or all of the following rights:

• Know and access — what personal information we hold about you, where it came from, and who received it
• Correct — inaccurate personal information
• Delete — personal information we hold, subject to legal retention obligations
• — receive a copy in a portable format
• Opt out — of the sale or sharing of personal information and of targeted advertising
• Non-discrimination — we will not deny service or provide a different level of service because you exercised a right

These rights are recognized in states including California, Colorado, Connecticut, Virginia, Texas, Oregon, Montana, and others as their laws take effect. We apply the opt-out mechanism to all visitors regardless of state.

To exercise a right, use the Do Not Sell or Share My Personal Information page, email [email protected], or call (863) 227-8143. We may need to verify your identity before acting, and we will respond within the period required by applicable law. An authorized agent may submit a request on your behalf with proof of authorization.

Withdrawing consent to be contacted

Consent to be contacted is separate from the privacy rights above, and you can withdraw it at any time by any of these methods:

• Reply STOP to any text message
• Tell the agent on any call that you want the calls to stop
• Email [email protected] or call (863) 227-8143 (TTY 711)

We process withdrawal requests promptly and across every channel — calls, texts, and email — not only the channel you used to tell us. Withdrawing consent does not require you to give a reason.

How long we keep information

Record type	Retention
Lead record, consent certificate, and rendered consent text	Retained for the period required to establish consent in any dispute, and no less than the period required by applicable law
Sales and marketing call recordings	6 years (full audio for years 1–3; audio or complete transcript for years 4–6), per CMS requirements
Calls resulting in an enrollment	10 years, under the enrollment-record retention requirement
Opt-out and Do Not Call records	Retained indefinitely, so we can continue to honor your request

When a retention period ends and no legal hold applies, we delete or de-identify the information.

Security

We use administrative, technical, and physical safeguards designed to protect personal information, including encryption in transit, access controls, and vendor due diligence. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Children

This website is intended for adults. It is directed at people who are Medicare-eligible or approaching Medicare eligibility. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided information, contact [email protected] and we will delete it.

Disputes

Disputes arising out of your use of this website, including disputes about this policy, are subject to the Arbitration and dispute resolution section of our Terms & Conditions, which provides for binding individual arbitration and includes a class-action waiver. Please read it before using this site.

Changes to this policy

We may update this policy. The "last updated" date at the top of this page reflects the most recent revision. Where a change is material, we will take reasonable steps to notify you. The version of the consent language you agreed to at the time of your submission is stored with your record and is unaffected by later edits to this page.

Contact US

Leads360 LLC
7749 WANDERING WAY ORLANDO, FL 32836, USA

Email: [email protected]
Phone: +1 (863) 227-8143

Hours: Mon–Fri, 9:00 AM–6:00 PM ET